BRAND AWARENESS CAMPAIGN WEBSITE
Everything Ever.Ag Campaign Microsite
Ever.ag engaged in a major brand campaign called Everything Ever.Ag to highlight the breadth and impact of modern agriculture. As a summer intern with the marketing team, I led the design and development of the campaign’s supporting microsite, a multi-page experience designed to connect visitors with the brand narrative and key content. This project formed the foundation of a larger campaign ecosystem that went on to win a 2023 Platinum MarCom Award, with the microsite I created serving as one of the core digital assets.
Role
Web Designer & Developer (Intern)
Timeframe
2 months (Summer Internship)
Client
Ever.Ag Marketing Team
Tools
WordPress (Divi), Figma, HTML/CSS, Custom Code, Content Collaboration
Results & Impact
The microsite successfully launched in coordination with the Everything Ever.Ag brand campaign and became a central digital touchpoint for users encountering the campaign online.
- * Delivered a multi-page, responsive experience on schedule
- * Extended design work into reusable patterns for future content
- * Contributed a core asset to a Platinum MarCom Award–winning campaign
- * Earned an internship extension based on performance
The Everything Ever.Ag campaign generated widespread buzz across industry channels — including social amplification and recognition among agricultural communications professionals.
The Challenge
The Everything Ever.Ag campaign required a digital experience that could:
- * Extend the campaign narrative beyond static assets into a web experience
- * Support multiple audience segments with tailored entry points
- * Present rich multimedia content without overwhelming users
- * Be delivered in time for the official campaign rollout
My Role & Responsibilities
As Web Designer and Developer, my responsibilities included:
Created lo-fi wireframes to establish content hierarchy and user flow
Developed hi-fi Figma mockups for approval with the marketing team
Translated designs into a responsive WordPress build using Divi
Iterated on layouts based on feedback loops with stakeholders
Ensured responsiveness across desktop, tablet, and mobile views
Delivered fully functional pages on schedule for campaign launch
Process & Key Improvements
1. Iterative Design & Feedback
My workflow centered around rapid prototyping and review:
- * Stage 1: Wireframes — simplified block structures for team feedback
- * Stage 2: High-fidelity designs — polished visuals for approval
- * Stage 3: Development — building interactive pages in WordPress)
This iterative loop ensured alignment and allowed multiple rounds of refinement with the marketing team.
2. Responsive & Accessible Build
Designing 10 pages meant planning for over 30 unique layouts across breakpoints. I made sure:
- * Elements adapt and maintain hierarchy on all screen sizes
- * Navigation remains intuitive on desktop and mobile
- * Priority content never gets lost
3. Reusable Component Creation
While Divi offered many prebuilt blocks, I often:
- * Crafted custom elements where needed
- * Saved them back into the Divi library for future use
- * Streamlined the editing process for the internal team
Client Feedback & Reflection
During my final presentation to the Ever.Ag team, stakeholders praised:
- * Initiative and quality of execution
- * Ability to integrate feedback into design and development
- * Collaborative mindset across teams
“The quality of your work was outstanding… thank you so much.”
— Ever.Ag Leadership
This project reinforced my ability to pair strategic design thinking with technical web delivery, even in unfamiliar domains.
